Let’s stop pretending – and let’s talk about the plastic waste crisis that’s killing our planet.
Today, the question is not whether you care about the issue or not.
Today, it’s time to face the reality that our addiction to plastic is a suicidal path that we’re all on.

We must prioritise one thing: our survival in a world that’s on the brink of collapse. If there’s no planet, there are no wars, no social divisions, no questions about
rights or what’s right or wrong.

Every week, every day, we’re hit with new scandals, each one more shocking and more devastating than the last. In fact, we are being distracted.

 I’ve never understood why the leaders of this world don’t prioritise the health of our planet. We all live on it. Why don’t they care about leaving a less messed-up world for their own children and grandchildren? What’s their excuse for inaction?

Today, the world is burning, the ice caps are melting, sea levels are rising, and the seasons are disappearing. Europe is sweltering under 40°C heat, while Asia is boiling under 50°C. What’s our future going to look like? In 50 years, will we be facing a world of perpetual heatwaves, storms, and tornadoes?

We’re constantly distracted by our differences and the choices we’re forced to make. We no longer talk to each other; we shout at each other, each one convinced that we’re right. It’s time to wake up and realise that our common sense has been hijacked by the powerful interests that profit from our destruction.

Fortunately, there are solutions to this crisis.

But they require a fundamental transformation of our system.

We must learn to reuse and recycle, to reduce our plastic consumption to zero, and to hold the corporations and governments accountable for their role in this disaster.

The fact is, less than 10% of the world’s virgin plastics are recycled. Most of the plastics consumed in supermarkets are not recyclable and end up in landfills: burned or dumped in the oceans. More than 8 million tons of plastic enter the oceans every year, and by 2050, this figure could triple. We would then have more plastic than fish in our oceans.

Exporting our waste does not solve the problem.

Leaving piles of plastic in Asia and Africa is not the solution. Over time, this ubiquitous plastic breaks down into microplastics. It ends up in our food, drinking water, and bodies: humans consume the equivalent of a credit card every week on average.

We’re talking about a system that’s designed to fail, a system that’s driven by profit and greed rather than people and the planet.

It’s time to stop pretending that recycling is the solution and to start demanding real change.

Let us hold accountable those who have a significant impact on our lives.

The lack of a green economy is largely since it is not currently profitable for multinational corporations. We must require them to take responsibility for the costs associated with sustainable recycling practices.

For decades, these companies have made empty promises; it is time for them to act and recycle the plastic they have produced, as well as cease production of new plastic in the near(est) future.

It is time for individuals and corporations alike to take responsibility for their actions.

It is time for us to change our ways and confront the reality of the situation with courage and determination.